It started with a mission to reinvent the wine experience.
When founder, Sara Moll, started Vin Social in 2013, the mission was to completely rethink and modernize the way consumers learn about and discover wine. As a former Creative Director in the NYC fashion industry, Sara was looking for a career change. With an interest in the culinary arts that burgeoned upon moving to NYC from the Midwest in her early 20s, Sara eyed opportunities to jump into the food and wine world.
An Intro to Wine Class at the International Culinary Center in NYC set her on her wine path, immediately enrolling in their Professional Sommelier Training program. She graduated class Valedictorian as a Certified Sommelier with the Court of Master Sommeliers.
While in “wine school”, Sara’s new career became a subject of interest among her social network, opening her eyes to how many people were casually interested in wine but had no clue how to “get started”. So, she began teaching her own wine classes geared at curious consumers who found wine intimidating.
“The wine world appeared thirsty for a fresh, creative voice; but like many, I felt like an outsider in an exclusive club. So, I set out to make the wine conversation more inclusive,” says Sara Moll, Founder and CEO of Vin Social.
Using her creative background, she threw up her first Squarespace website and began designing unique and unconventional wine experiences, the first of which was a pop-up wine bar in Brooklyn. In efforts to democratize the wine conversation and make the wine lifestyle less “stuffy,” Vin Social was born.
Hosting other “Vin Socials” around the city, Sara brought together industry experts and winemakers, giving guests a level of access to the industry atypical for most consumers. She soon found herself getting hired to produce wine experiences for brands and companies such as Clinique, Ted Baker, Whistle Sports, and the NY Mets.
Eventually, it became evident Vin Social needed a scalable business model, which Sara set out ferociously to create. Vin Social’s mission to support the independent, sustainably-focused, diverse wineries and spirits makers of the world, while helping to tell their stories authentically, quickly gathered a raving fanbase.
“We’re not just selling wine. We’re building a community of wine lovers, sommeliers, craft makers and spirits experts and creating connection through shared experiences,“ says Sara.
What started as a New York-based, experiential wine and social club has transformed in the last year, to a fast-growing, woman-owned and led business that has skyrocketed in the pandemic. Sara’s vision to humanize the wine experience pivoted from vineyard trips and quarterly subscriptions, to the production of high-touch, virtual craft wine and spirits tastings as a hospitality solution for businesses to engage their most-valued relationships.
“We’ve been able to gather a talented team of event producers, experience designers and on-camera talent to provide a holistic solution for ‘Zoom Fatigue,” all while putting unemployed sommeliers back to work and boost sales for craft makers whose tasting rooms have been closed,” says Sara.
.With more companies requesting virtual event services every day, Vin Social has become the leader in providing valuable, business solutions while increasing exposure and access to the independent, diverse, sustainable makers of the world.
“The shift into virtual hospitality has accelerated our mission of widespread accessibility and connectivity with fewer geographical restrictions or barriers to participants. We’re reinventing what ‘social’ looks like in the virtual world when connection and community are more important than ever,” says Sara.
Founder & CEO
Sara founded Vin Social with a mission to create a better way for curious consumers to become wine-confident and discover the best small-production, sustainably-crafted wines of the world that industry insiders drink at their own tables. And to show reverence to these talented, purpose-driven producers by telling their stories authentically and introducing them to an audience that is thirsty to learn.
As a former creative director in the NY fashion industry, Sara created Vin Social drawing from a decade of experience in both the wine and fashion industries. Sara’s approach to curation combines storytelling with seasonal trend-spotting and a values-driven lens to create sensory experiences designed to bring the wine lifestyle and the human stories behind the bottles to life.
Certified Sommelier – Court of Master Sommeliers
Certified Specialist of Wine – Society of Wine Educators
WSET 3 with Distinction – Wine and Spirits Education Trust
Chief Operating Officer
With a background in hospitality and the performing arts, Lily is a decades-long event producer scaling white-glove events and production teams for Top 100 brands and start-up communities.
From producing large-scale concert benefits featuring Snoop Dogg, The Band Perry, Hall and Oats and Sara Silverman, to managing Verizon’s 5G activations nationally, Lily has done it all.
A proven sales person, Lily has added profit and value to every company she has worked for, turning lackluster event programs into highly profitable revenue streams, increasing sales programs by 300% and raising $1.8 million in a single night.
As a former Vice President and Director of Programming and Partnerships, Lily is a people person, managing teams, connecting with clients and blending creative storytelling, hospitality, and the arts with exceptional production acumen.
Marketing & Communications Manager
Director of Technical Production
Director of Trade & Supply Chain
WSET Level 3
American Sign Language Interpreter
WSET Level 2
WSET Level 3
CMO: Publisher’s Clearing House
Martha Stewart, J. Crew, Gilt Groupe
Performance Marketing & Growth:
Fortune Media, Nickelodeon, eVote
Pernod Ricard, Parallel,
The Industry Collective